The community of scientists (material scientists, physicists, engineers, chemists, biologists) working on problems related to Soft Matter in Switzerland is scattered within different departments and under diverse denominations. The Swiss Soft Days is a one-day workshop taking place two times per year where around 10 to 20 speakers give short talks (~15 minutes) to introduce their research activities in a way specifically designed for a heterogeneous public. Besides well established scientific figures, the workshops are aimed at emerging researchers, especially assistant professors, post-docs and PhD students. The short duration of the talks and the frequency of the meetings are meant to rapidly develop active, up-to-date communications and cover various inter-disciplinary areas of research. Such formula has been successfully implemented in the Boston-area, where the New England Complex Fluids Workgroup meets 4 times a year since 1999, the location of the meeting rotating among the member institutions (Harvard, Yale, MIT, etc.). The Swiss analogue has started in February 2010 and the response to this initiative was very positive. The success of the workshops also became apparent by a number of institutions volunteering to organize Swiss Soft Days. We hope that the Swiss Soft Days will continue to attract Swiss researchers, and we strongly encourage all participants to help shaping and organizing them.