In the last decade, the channels to serve customers have changed drastically. Digital Commerce
has become more and more relevant, not only in domestic business but also in
international business. It gives Swiss companies new opportunities to sell their goods and
services abroad, in particular in the large and interesting markets of the EU. At the same
time, the rise of Digital Commerce brought, powerful foreign competitors into Switzerland.
Those competitors from Europe or from the USA are increasingly taking leading roles among
online shops in Switzerland – often via the EU.
Patrick Kessler will speak about the opportunities and threats for Swiss online players, in
Switzerland and in Europe. He will explain the developments and also the competitive situation.