As part of the B2B Marketing course, Dr Christelle Michon will give a 45-minute lecture on October 16th about creating and using insights within B2B food companies.
Specialized in consumer science and innovation, she works through her consulting firm with food companies to help them better understand their markets, their consumers, and turn these insights into opportunities for innovation and growth.
During the lecture, she will share her international experience and practical examples to explore how insights can be created and used to support innovation and decision-making in B2B food companies.
An opportunity to discover how insights can become a powerful tool for understanding markets and inspiring innovation.