24
APR

Research Seminar “Publishing Scholarly Research” conducted by Prof. Dr. Dwayne D. Gremler

Seminar
Spezialisiert / Akademisch
24.04.2026 08:00 - 18:00
Präsenzveranstaltung

A common mantra of business academics is “publish or perish.” Indeed, at many business
schools, promotion and tenure decisions are based heavily on one’s ability to publish regularly
in academic business journals. The intent of this seminar is to have all interested academics
(particularly Ph.D. students and new assistant professors) consider issues relating to the
publishing of relevant and rigorous scholarly research in business journals. Topics that will be
discussed in this seminar include:
• What makes for impactful research?
• What is interesting research? Significant research?
• Crafting a scholarly manuscript
• Reasons manuscripts are rejected
• Traversing the journal review process
• Managing a research project from conceptualization through publication
Wann?
24.04.2026 08:00 - 18:00
Wo?
Standort PER 21 / Raum B130
Bd de Pérolles 90, 1700 Fribourg
Organisation
Department of Management - Chair of Marketing
Prof. Dr. Olivier Furrer
olivier.furrer@unifr.ch
Vortragende / Mitwirkende
Prof. Dr. Dwayne D. Gremler
Distinguished Research Professor, Bowling Green State University, USA
Anmeldung obligatorisch

registration form (https://forms.gle/DW9gYmsv9eEFW4Dd6)

Anmeldefrist: 21.04.2026

 Anmeldung