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MäRZ
19
MäRZ

Publishing Scholarly Research

Seminar
Spezialisiert / Akademisch
18.03.2024 08:30    -    19.03.2024 17:00
Präsenzveranstaltung

A common mantra of business academics is “publish or perish.” Indeed, at many business
schools, promotion and tenure decisions are based heavily on one’s ability to publish regularly
in academic business journals. The intent of this seminar is to have all interested academics
(particularly Ph.D. students and new assistant professors) consider issues relating to the
publishing of relevant and rigorous scholarly research in business journals. Topics that will be
discussed in this seminar include:
• What makes for impactful research?
• What is interesting research? Significant research?
• Crafting a scholarly manuscript
• Reasons manuscripts are rejected
• Traversing the journal review process
• Managing a research project from conceptualization through publication
Wann?
18.03.2024 08:30    -    19.03.2024 17:00
Wo?
Standort PER 21
Bd de Pérolles 90, 1700 Fribourg
Organisation
Chaire de Marketing
Prof. Dr. Olivier Furrer
olivier.furrer@unifr.ch
Pérolles 90
1700 Fribourg
+41263008311
Vortragende / Mitwirkende
Prof. Dr. Dwayne Gremler de la Bowling Green State Université, USA
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