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DTSTART;VALUE=DATE:20260427T093000
DTEND;VALUE=DATE:20260427T110000
UID:19544@agenda.unifr.ch
DESCRIPTION:The European Union is the most important export destination for Switzerland and plays a sig\nnificant role for small and medium sized enterprises (SMEs). Across the EU, many industries \nhave shifted towards digital sales channels. This creates opportunities for Swiss SMEs to ac\ncess this large but competitive market through e-commerce. At the same time, cross-border \ne-commerce presents considerable challenges, especially in the areas of marketing, logistics \nand administration.\nJan Hiersemenzel will provide an overview of market opportunities and challenges within the \nEuropean Union and discusses market entry strategies for Swiss SMEs when entering these \nmarkets through e-commerce. Drawing on his experience as a consultant at Switzerland \nGlobal Enterprise, he offers practical guidance to help Swiss SMEs successfully master this \nprocess.
SUMMARY:Cross-Border E-Commerce into the European Union – A Guide for Swiss SMEs
CATEGORIES:Conférence
LOCATION:PER 21\, C230\, Bd de Pérolles 90\, 1700 Fribourg
URL;VALUE=URI:https://agenda.unifr.ch/e/fr/19544
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